loader image

Day two Training on Media, Information and Digital Literacy underway

Day two Training on Media, Information and Digital Literacy underway

Training on media, information and Digital Literacy is under way at Kilole Hotel at Bishoftu involving CDCB staff, Volunteers and government and private media professionals. The training has been organized by the CDCB with support of the National Endowment for Democracy (NED). Content of the 2 day training covers the meaning and definition of Media Literacy; the necessity for media and information literacy; analysis of media and information contents; investigation on the media source; analysis on online sources of news; understanding the Internet and Social Media; and ethical use of Social Media.

  The trainer, Yohanes Shiferaw (PhD) explained the importance and the extent of influence of media as saying the mass media are the main sources of information for today’s society attributed as critical features of everyday life. He added that they disseminate almost all the information the world consumes in which their influences and effects are felt across the globe transgressing social and cultural boundaries. Referring to   the    context    of    the    technological information society, he said the media generate a framework within which the socialization and acculturation of youths takes place.

Discussion was held on this issue citing arguments that families in the traditional societies that once had strong attachment owing to close interaction in which culture and societal values were passed over from generation to generation are disintegrating. Participants raised that as the result of the effect of digital media, individualistic tendency overtakes communalism and fellow feeling due to fixation to the machine rather than connection to the human being, behavior which could result in depression, according to psychiatrists. That is becoming the negative attribute of digital technology posing a challenge in altering the way of life of societies across the globe towards undesirable ends even though the positive aspects are also immense; digitalization has dramatically altered information accessing, creation and exchange.

In defining the Mass Media the trainer gave definition from two sources: (1) “Mass   media   are       modes of mass communication whereby information, opinion, advocacy, propaganda, advertising, artwork, entertainment, and other forms of expression are conveyed to a very large audience.” (Encyclopedia Britannica); (2)  Mass Communication is the process whereby media organizations produce and transmit messages  to  large  publics  and  the  process  by which those messages are sought, used, and consumed by audiences.” (Littlejohn   and   Foss,   2005) The trainer gave definitions of the terms and phrases for a better understanding of the concepts that pervade through the entire training material.

Hence he added the followings on Literacy and Media Literacy: “The word literacy in its literal meaning refers to the ability to read and write and have knowhow of some level of arithmetic.  Literacy in its broadest sense describes particular ways   of thinking   about   and   doing   reading   and writing with the purpose of understanding or expressing thoughts or ideas in written form in some specific context of use.” Having indicated that, nowadays, media literacy has become a topic of discussion   and   concern   for   academics   and policy makers in many countries, he cited the following on Media Literacy:

“Media literacy is concerned with developing an informed and critical understanding of the nature of the mass media, the techniques used by them, and the impact of these techniques.”  (Livingstone, 2004)

Having explained the background to the media we shall try to cover henceforth briefs about important contents in such a way that they attract the audience and easy to grasp.

Connect With Us

Meskel Square Science and Technology Building 5th Floor

Mon – Fri: 8:00 am – 5:00 pm

P.O. Box: 25024 Code 1000

Join the Community

Get latest CDG news, articles, and resources, sent straight to your inbox every month.

Copyright © 2022 CDCB | Powered by CDCB